In 2020, connected TV (CTV) advertising spending per advertiser in the United States stood at 19.97 million U.S. dollars, up from 16.41 million a year earlier. That signifies a year-on-year growth rate of 22 percent, compared to three percent for desktop and four percent for mobile video.
Digital video advertising spending per advertiser in the United States in 2019 and 2020, by device
(in million U.S. dollars)
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IAB (U.S.). (May 4, 2021). Digital video advertising spending per advertiser in the United States in 2019 and 2020, by device (in million U.S. dollars) [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/308018/cost-tv-video-ads-types-usa/
IAB (U.S.). "Digital video advertising spending per advertiser in the United States in 2019 and 2020, by device (in million U.S. dollars)." Chart. May 4, 2021. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/308018/cost-tv-video-ads-types-usa/
IAB (U.S.). (2021). Digital video advertising spending per advertiser in the United States in 2019 and 2020, by device (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/308018/cost-tv-video-ads-types-usa/
IAB (U.S.). "Digital Video Advertising Spending per Advertiser in The United States in 2019 and 2020, by Device (in Million U.S. Dollars)." Statista, Statista Inc., 4 May 2021, https://www.statista.com/statistics/308018/cost-tv-video-ads-types-usa/
IAB (U.S.), Digital video advertising spending per advertiser in the United States in 2019 and 2020, by device (in million U.S. dollars) Statista, https://www.statista.com/statistics/308018/cost-tv-video-ads-types-usa/ (last visited December 04, 2024)
Digital video advertising spending per advertiser in the United States in 2019 and 2020, by device (in million U.S. dollars) [Graph], IAB (U.S.), May 4, 2021. [Online]. Available: https://www.statista.com/statistics/308018/cost-tv-video-ads-types-usa/
